Pernille Schou Jørgensen
PROJECT
Folkemødet
UNG AGENDA
02
Focus User experience design and service design
Project at Folkemødet and IT University of Copenhagen
Project from 2023-2024
Introduction
This project was initially developed at ITU, with Folkemødet as a case partner. The project led to continued collaboration, where I was trusted to further develop and implement the concept with Folkemødet.
This project was Folkemødet wanted to engage young people aged 16-30 in the period leading up to the event. Through the initiative Ung Agenda, their ambition is to strengthen young voices and the future og democracy, and they sought to engage young people and encourage participation at Folkemødet.
Folkemødet approached the project with very open and loosely defined design brief, based on the assumption that barriers such as transportation, accommodation, and lack of interest were the primary reasons young people did not attend. We wanted to challenge that assumption.
A Perspective that stayed with me
Problem reframing is an important practice that requires an open and curious approach to user data. Problem reframing, informed by careful data mapping, is not a one-time activity, but can be an ongoing practice.
My role
SERVICE DESIGN APPROACH
Eco-system mapping
Reframing the challenge
Service blueprinting,
Foikemødet value proposition
Personas
Digital ethnography
Solution design and
implementation planning
Concept exploration
Client facilitation and communication
User research - interviews, surveys and data analysis
Media trend research
User journey mapping
User testing
Figma prototyping
information architechture
Stakeholder mapping
Throughout the project, I was involved across all stages of the process, working closely with my team members with a service design approach. I took particular responsibility for conducting interviews, facilitating workshop, data mapping and contributing to the development of information architecture and prototyping in Figma. Furthermore, I was the primary point of contact with Folkemødet and developed a process plan to manage the collaboration, design process and timeline during the project.
Through this collaborative process, I proposed the initial concept direction and idea, which led to continued collaboration with Folkemødet, where I was engaged to further develop and implement the solution.
Co-design workshop
Reframing complexity into direction
The user research revealed that many young people felt discouraged from attending Folkemødet due to percieved political barriers, which made us reframe the challenge.
The reframing of the problem shaped a clear and meaningful direction for the project and became a key driver in creating a design grounded in users’ needs, while supporting Folkemødet’s ambition.
The process deepened for me how problem reframing is an important practice that requires an open and curious approach to user data. Problem reframing, informed by careful data mapping, is not a one-time activity, but can be an ongoing practice. As insights evolve throughout the design process, reframing helps continuously align the direction of the work with what is valuable and relevant.
I am driven by meaningful research into the business, users and their behaviour, and the ecosystem they navigate, and I work visually with data mapping and blueprinting to make complexity tangible. This creates a foundation for my reflection by making structures, relationships, and patterns visible through visual mapping, enabling insight generation and problem reframing.
How do I work iteratively with
UX through a service design approach?
The solution
Min festivals agenda
By combining insights from media trends and familiar digital formats - such as personality tests, Spotify wrapped and SnapChat Disney character lenses - I came up with the concept idea to create a personality test that generated a personalised programme across the entire event, making its democratic content more accessible and engaging. The project led to continued collaboration, where I was trusted to further develop and implement the concept with Folkemødet.
Personality test and personalised event programme
Problem reframing therefore changed the direction of the design process, resulting in a final solution that targeted a much broader target audience for Folkemødet than initially intended.