PROJECT

Focus UX strategy and Project Management

Project at NoA Bold Copenhagen

Project from 2022

Introduction

GRASP is Roskilde Festival Group’s platform for knowledge and networking, with one of the annual highlights being the GRASP Knowledge Festival—a two-day festival focused on sustainable transformation. As a relatively new concept at the time, the festival sought to establish a more solid and recognizable brand identity in order to strengthen its marketing efforts and achieve its goal of selling more tickets.

The project at NoA Bold Copenhagen involved further development of GRASP’s visual identity, UX strategy and an effective marketing plan.

It became very clear to me how motivated I am by working with complex projects and how I succeed in developing a UX strategy in order the designers to create a strong brand identity.
I succeed in putting structure to complexity through data mapping and project plans that ensure a smooth workflow and adherence to timelines, even when changes arise in an iterative process. I see this as essential out of respect for the project, the client, and not least my team members.

A perspective that stayed with me

My role

My primary responsibility was to collaborate closely with GRASP’s newly appointed project manager to ensure alignment and smooth communication throughout the process.

With my team, I created the UX strategy - holding interviews with people involved in the festival, creating personas, user flows and identifying a meaningful way to communicate to the users.

In addition, I led the development of a marketing strategy and ensured that all creative assets for the various touchpoints were produced and ready ahead of the launch across web, social media, and email newsletters.

How do I manage processes?

Empathetic and
curious approach
to the people and
task at hand

Open and present
communication

Ensure progress and motivation

Motivated by complex

projects, exploratory phases, and shaping ideas into clear direction and solutions.

Detailed and iterative

planning in respect for timeline, clients
and colleagues

The solution

Visual identity and development of creatives across channels

UX strategy

Website visuals

Newspaper