PROJECT

Focus Brand design and user experience design

Project at NoA Bold Copenhagen

Project from 2024

Introduction

Globall is a football community founded by Nagin Ravand, with a mission to empower girls and women from ethnic minoritiy communities through football, while supporting the SDG goal of reducing inequality.

Nagin asked us to develop a brand identity, as well as a website and social media for Globall.

In close collaboration with Nagin, my team and I developed a user experience strategy and a strong consistent brand identity across Globall’s digital touchpoints. A central part of the project was gaining a deep understanding of Nagin’s vision, values, and the story she wanted Globall to tell - as well as the needs, motivations and expectations of the community she is building.

Overall process

Establishing collaboration

with Nagin

Initial understanding of Globall’s purpose and community

Organisational and

user research

Developing

brand strategy and identity

Developing UX strategy across digital and physical touchpoints

Creating Globall's website

and social media

Launch of brand identity and digital platforms

A perspective that stayed with me

My role and focus in the project was to:

Ensure close and continuous collaboration with Nagin and the team.

Conducting research: Desk research and interviews

Develop the brand and UX Strategy across Globall’s digital platforms.

A perspective that stayed with me: Throughout my practice, I have come to see how strong relationships and open communication are fundamental to creating a safe, trusting space where underlying needs and challenges can surface, enabling solutions that are both meaningful and grounded in purpose.

My role

and